Bookended by 9/11 at the beginning and
an epic financial meltdown at the end,
the first decade of this century will
surely go down as one of the most
difficult in American history. We were
plagued by a series of catastrophes and
major missteps, from the convoluted
presidential election in 2000, to the
invasion of Iraq, to the devastation of
Katrina as well as all manner of
financial shenanigans such as Enron, the
tragedy of GM and Bernie Madoff.
It wasn't just coincidence that this
carnage all occurred over the past ten
years though. Rather, much of it was
brought about by years of neglect and
deferral of responsibility. In this
book, FORTUNE Magazine Editor Andy
Serwer explains how we fell into this
national hole and more importantly, how
we can and will pull ourselves out of it
as we head into what could well be
another most promising decade for
America. Critical to this rebound is a
learning of the lessons of the recent
past such as accepting responsibility,
punishing financial alchemy and excess,
and refocusing on our core strengths
like innovation and a political system
which is a beacon to the rest of the
world. Now is the time for Starting
Over.



