So
what?
how to communicate what really
matters to your audience
by
Mark
Magnacca
It's tough, but true--the people you're
trying to communicate with, sell to, or
convince don't really care about you.
Nor do they care what you're offering
them--until they understand exactly
how it'll benefit them. If you
recognize that one hard, cold fact--and
you know what to do about it--you'll
make more money, achieve greater
success, and even have more fun!
In this book, world-renowned sales
consultant Mark Magnacca shows you how
to answer the "So What?" question
brilliantly, every time--no matter who's
asking it or what you're trying to
achieve. This book will transform the
way you communicate: You'll use it every
day to get what you want--in business
and in life!
Reviews:
“Praise
for
So What? This book shows you
how to make an instant connection
based on trust and respect with each
person you meet, faster and easier
than you ever thought possible.”
— Brian Tracy,
Author of The Power of Charm
“Sometimes the
simplest ideas are the most
powerful. I wish I had read
So What? earlier in my
sales career.”
— Ed Cosgrove,
EMC New Hire Program Manager
About the Author
Mark Magnacca
is President of Insight Development
Group, a leading sales training,
coaching, and consulting company that
helps top sales and management teams
become even more effective. His clients
have included EMC, Pacific Life, Pioneer
Investments, Blue Cross Blue Shield, and
a wide range of executives and
entrepreneurs around the world.
Magnacca is author of
The Product Is You, a book
that has helped thousands of financial
advisors create a personal brand and
effectively articulate their value
proposition. His work has been featured
in The New York Times, The
Wall Street Journal, USA Today,
on CNN, Fox, ABC News, and MTV. He
speaks to thousands of people each year
as a keynote presenter and seminar
leader.
Visit
Mark's Website
